"It was only when the store opened I learnt Hitler had killed six million people."

Says the owner of a clothing store — in India — called "Hitler" (which has a swastika as the dot on the "i").

"I will change it (the name) if people want to compensate me for the money we have spent -- the logo, the hoarding, the business cards, the brand," Rajesh Shah...

Shah insisted that until the store opened he did not know who Adolf Hitler was and that Hitler was a nickname given to the grandfather of his store partner because "he was very strict."

"I didn't know how much the name would disturb people...."...

The row evoked memories of a controversy six years ago when a Mumbai restaurant owner called his cafe "Hitler's Cross" and put a swastika on the hoarding, claiming Hitler was a "catchy" name.