The perils of trying to cheer Germans up about Germany.

The slogan you dream up -- "Du Bist Deutschland -- You Are Germany" -- turns out to be a slogan the Nazis used. You spend $34 million designing a self-esteem campaign, because studies show Germans are among the gloomiest people in the world, very pessimistic about the economy, and then some historian digs up a photograph from a Nazi convention with a banner that has your slogan and an image of Adolf Hitler. Suggestion for a new slogan: Fortunately, Our Problem Is the Economy!