"Hillary Clinton unveiled a new slogan, 'Turn up the heat,' that slyly combines her toughness message with her gender appeal."

That sounds so wrong. But don't think sex, think cooking:

"I know as the campaign goes on that it's going to get a little hotter up here. But that's fine with me," she said, invoking Harry Truman. "I feel really comfortable in the kitchen."

Does anyone picture Hillary cooking? And we shouldn't be thinking about her sexiness! Can anyone explain why Hillary would want a slogan that reminds us of sex and cooking, especially given Bill Clinton's sex problem and her own ill-fated baking cookies remark?