The "we know where you live" tax amnesty ad: creepy or awesome?

Ed Morrissey calls it "creepy" because it's not a "friendly invitation." They're trying to get people to pay up. How friendly should it be? I think it's awesome, because it's motivating. And it provides some amusement to those of us who pay our taxes and have the nagging feeling that we're paying more because other people are delinquent.

Also, for some reason, I don't find robotic voices intimidating. If I'm interacting with a bureaucrat, I prefer a robot.