"We wanted to make sure that this amount of make-up wouldn't kill a person."

Dutch artists Lernert Engelberts and Sander Plug apply — in one sitting — 365 layers of makeup to a model's face (after testing 100 layers "on our intern, who is a man").

What was the main effect of this project?
	It illustrates the way the beauty industry oppresses women.
	It fascinates by taking something familiar and making it weird.
	It expresses contempt for women who use cosmetics.
	It titillates viewers who get off on seeing women restrained and humiliated.
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