"Mary J. Blige and Burger King apologize for fried chicken ad..."

... after the ad is criticized as racial "buffoonery."

Why can't Mary J. Blige do a comic performance in an ad for a fast-food restaurant? I'm sure they paid her a lot of money and that she was well represented and uncoerced. What really is the problem?

Here's the criticism that appeared on a website aimed at black women:

... I know you may be thinking everybody, across the world, loves chicken. It’s true, most people get down with the poultry; but as a black woman, singing passionately about chicken is not the move!...

Burger King got you gurl.... They hurriedly throw together clichéd, often stereotypical, advertising campaigns. And that’s where you came in, Mary. Having a black woman sing about chicken was no mistake. They’re trying to reach the “urban” (aka black) demographic. And God knows black folk, won’t buy anything unless there’s a song, and preferably a dance, attached to it.

With all the angst about racial stereotypes in the past few weeks, there might be some value to analyzing this relatively lightweight incident.